Ford Taurus in a Korean Ad. Source: TheCarBlogger
Because their seen as clunky, with low gas mileage, says the head of Chrysler Korea: S. Koreans Shun U.S. Cars on Gas-Guzzling Image:
American cars aren't selling well in South Korea due to consumer
perception of U.S. vehicles as clunky and having poor gas mileage, the
head of Chrysler LLC's local unit said Tuesday.
U.S. automakers such
as Chrysler and General Motors Corp. are lagging far behind Japanese
and German rivals in sales in the nation's booming market for imported
vehicles.
Sales of imported cars in South Korea are expected to
grow more than 20 per cent from a year earlier to 60,000 units this
year, but no U.S. models have taken the top-10 sales ranking here.
South
Korean consumers have "negative perceptions that U.S. cars are sizable,
but have poor fuel-economy," said Ahn Young-seok, the country manager
of Chrysler Korea, at a press conference to launch sales of a mid-size
sedan Sebring.
To boost sales in South Korea, "The most urgent
task is to change those perceptions, but it's difficult to resolve the
issue in the short term," Ahn said.