Ford Taurus in a Korean Ad. Source: TheCarBlogger
Because they're seen as clunky, with low gas mileage, says the head of Chrysler Korea: S. Koreans Shun U.S. Cars on Gas-Guzzling Image:
American cars aren't selling well in South Korea due to consumer perception of U.S. vehicles as clunky and having poor gas mileage, the head of Chrysler LLC's local unit said Tuesday.
U.S. automakers such as Chrysler and General Motors Corp. are lagging far behind Japanese and German rivals in sales in the nation's booming market for imported vehicles.
Sales of imported cars in South Korea are expected to grow more than 20 per cent from a year earlier to 60,000 units this year, but no U.S. models have taken the top-10 sales ranking here.
South Korean consumers have "negative perceptions that U.S. cars are sizable, but have poor fuel-economy," said Ahn Young-seok, the country manager of Chrysler Korea, at a press conference to launch sales of a mid-size sedan Sebring.
To boost sales in South Korea, "The most urgent task is to change those perceptions, but it's difficult to resolve the issue in the short term," Ahn said.