Pascal Lamy, the WTO's Director General, works hard to provide a human face to the organization.
The WTO web site shows 12 speeches by his predecessor in the first nine months of his term, from Sept 2002 through May 2003. The site shows 26 by Lamy. That's certainly a crude measure, which doesn't take account of the different background situations the two faced. It does suggest an uptick in efforts to communicate the WTO message to a broader public.
Lamy has also been exploiting less traditional communication tools. Next Friday he will be a special guest on Daniel Altman's new globalization blog: Next week's special guest: Pascal Lamy (June 9 - Altman is the International Herald Tribune's globalization correspondent and his new blog operates from the IHT website: Managing Globalization):
Next week's special guest: Pascal Lamy
Pascal Lamy (AP)A week from today, we'll have a special guest in the person of Pascal Lamy, Director-General of the World Trade Organization. Mr. Lamy was previously the European Union's commissioner for trade, and is a senior member of the French socialist party. He's got a difficult job right now, trying to push through the Doha Development Round of world trade talks, but he's making time to take your questions. Please send questions directly to [email protected], making sure to include your full name and country. I'll post selected questions and answers next Friday.
Posted by Daniel Altman on June 09, 2006 05:33 AM (Paris)
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