You Win the WTO DG Race. What Do You Do First?
Once you�ve been chosen Director General (DG) of the World Trade Organization (WTO), what do you do?
Mike Moore, a former new Zealand Trade Minister and Prime Minister, was selected as Director General of the WTO in late-July 1999. His term began on September 1. An important meeting of member nation trade ministers was scheduled for Seattle, November 30 to December 3.
Moore looked back in his 2003 book, A World Without Walls . He didn�t look systematically at the steps involved in taking up the DG responsibilities, that wasn't the purpose of the book. But, he did describe some of them.
It's not dramatic, but you have to wrap up your personal business, and move to Geneva. In Moore�s case, as a New Zealand legislator and a Labour party loyalist, there were special considerations:
�My duty was clear: ensure my local party had a good choice of candidates because the seat was not safe for a newcomer ... I gave my last speech in Parliament and to the party caucus�
I left Parliament and New Zealand, ensuring my resignation was timed so I didn�t double-dip salaries and that there wouldn�t be a by-election just before a general election, which could have made my replacement vulnerable. As usual, I left Yvonne with all the problems of shifting base and trying to sell our home� I arrived in Geneva a week before my contract started, stayed in a local hotel, and began to try and put things together for the WTO�s now notorious Ministerial at Seattle in November 1999..."
Moving may have been complicated for Moore, although he doesn�t say so, to the extent that his family�s savings had been depleted in the selection contest: �My wife Yvonne and I had spent our modest savings.� (page 95)
Moore was selected for Director General in an acrimonious selection process. In fact, the WTO failed to reach a clear-cut decision, and the six year term was divided equally between Moore and the former Deputy Prime Minister and Commerce Minister of Thailand, Supachai Panitchpakdi. Moore got the first three years.
Miles Kahler describes the 1999 selection process on pages 62 to 72 of his book, �Leadership Selection in the Major Multilaterals� (this is available for reading on the Web; go to the chapter titled "Diagnosis: Selection At the World Trade Organization).
The divisive selection process created a need to engage the other side; the three year terms created an ambiguity about Moore�s status that needed to be resolved:
�My first step was to try and reach out to those who were my opponents. On the first day I rang the Thai Ambassador, suggesting an early meeting. He refused to meet me until the following week when I was formally the Director-General (DG). I told him: �Fine, I will be able to fit you in, in a month�s time.� He compromised, but said he wouldn�t meet me in the DG�s office. I agreed, but had to refuse his suggestion that I have a photograph taken with Supachai on my first day. There can be, I explained, only one DG at a time and I would be professional and ensure the transition, three years later, was clean, clear and proper; a duty I believed I carried out correctly and professionally.�(96)
The next rung down from the Director-General are four Deputies. Selection involves identifying the people with appropriate skill sets, looking for geographical balance, and accounting for commitments made during the bargaining process for the DG.
Kahler suggests that these commitments loomed large in the 1998-99 selection process for Deputy Directors General ("It seemed hardly accidental that the four deputy directors general appointed by Moore in November 1999 represented key parts of his coalition...The large emerging-markets that had formed the core of the Supachai coalition were notably missing..." (page 72)).
"Selecting my Deputy Directors-General (DDGs) was a revelation. Dozens of ambassadors wanted to press their candidates on me, which is fair enough, but exceedingly time consuming. How can you say �No� to thirty ambassadors, many of whom say they have been instructed by their Presidents and Ministers to make a submission and push their favorite.
I was determined to have a balance and ensure that Africa had its first DDG. I think I selected a good team, with complementary skills and experiences. Andy Stoler from the USA was a tough, professional public servant, who got the most difficult work. He was to be the Minister of Finance. Every organisation needs a dedicated bastard, I told Andy, and that was his job. He also has a strong social conscience, which he diplomatically keeps well hidden. Paul-Henri Ravier is a classic French bureaucrat, in the best sense of the word, whose memos are masterpieces. I asked him to write me one-page notes, as though I was fourteen � he responded with missives that would have got through to a ten-year old. He intimately understood the myriad details that escaped me. Miguel Rodriguez Mendoza, a former Minister of State and President of the Institute of Foreign Trade for Venezuela, was a technocrat who knew the subjects and had mastered the minutiae. And Ablass� Ouedraogo, a former Foreign Minister of Burkino Faso, had excellent contacts throughout Africa and access to the development agencies. This proved invaluable in building coalitions and budgets, especially as I began to refocus the WTO to emphasise the Development Agenda. Unfortunately, I didn�t have time to bring the DDGs on board ahead of the Seattle conference. They had never met as a group until we assembled in the USA, and I was unable to lean on their strengths beforehand...�
And then you have to learn the organizational culture, and what opportunities you have adapt the organization to your working habits and needs:
�Reforming multilateral agencies is much easier said than done, as I quickly discovered when I took up office. Here are some examples. When I arrived in Geneva, I wanted to have my four DDGs close by, on the same floor. I wanted to be able to drop in to their offices to seek advice. I�m used to a cabinet system and enjoy and benefit from a collective input. My DDGs had the skills, experience, knowledge and mastery of complicated details that I did not have at the time. A simple proposition, I thought. What I learnt was instructive of the manner in which the WTO and international institutions operate.
The problem, I was solemnly advised, was that Andy Stoler, the US DDG, had a four-window office. If the others were to join us on our floor, they would have to suffer smaller, three-window offices. Given my New Zealand experience, where protocol doesn�t exist, I couldn�t take this advice seriously. Easy, I replied, let�s paint over one of Andy�s windows. Staff scolded me, saying this was a very important issue; I wasn�t taking this �problem� seriously. It was pointed out that at another major institution in Geneva, a similar problem emerged with one DDG having a toilet and shower, a profound privilege that other DDGs in that organization didn�t share. �Don�t tell me,� I replied. �They bricked out the toilet and shower to make than all equal!� �Yes,' came the reply. Then divisional staff responsible to DDGs lobbied, suggesting that they needed to be close to their respective DDGs, whom I, in vain, wanted to rename Executive Deputies, with Divisional Directors becoming Divisional Managers. Another clash of cultures. I lost. Round One to the bureaucrats and the system...
In Moore�s case, the opportunity to make changes was severely constrained by the need to prepare for a meeting of member-state trade ministers in Seattle � scheduled to begin on November 30 � about 12 weeks after his term began. Perhaps this is also a reference to the work necessary for the Doha meeting in Qatar as well.
�In the end, I simply didn�t have the time or resources to overcome bureaucratic resistance, while also trying to get the new Round launched��(page 118)
The Seattle meetings were meant to lay the groundwork for, and initiate, a new round of trade negotiations. As it happened, pre-meeting planning and groundwork were not done very well, and the negotiations failed.
The planning failed, in part, because of the length and controversy of the 1998-1999 DG selection process. That process was originally expected to produce a selection in November 1998, to fill a position that would become open on May 1, 1999. As noted above, the process only ended in late July 1999. The previous DG, Renato Ruggiero had left when his term ended on April 30, 1999. So, from May 1 to September 1 the DG position was not filled. Then Moore only had 12 weeks to pull things together.
Sources: Moore, Mike. A World Without Walls. Cambridge University Press. 2003; Kahler, Miles. Leadership Selection in the Major Multilaterals. Institute for International Economics. 2001.